Privacy & Cookie Policy

Effective Date: from 01/01/2024

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At SORUDO (hereinafter referred to as "we," "us," or "our"), we value your privacy and are committed to processing your personal data in accordance with applicable data protection laws, including but not limited to the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). This Privacy & Cookie Policy outlines how we collect, use, disclose, and protect your personal information when you interact with our website.

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1. Personal Data We Collect

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We collect various types of personal data to provide you with our services, improve your experience, and comply with legal requirements. This may include:

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• Identifiers: Full name, email address, phone number, mailing address, etc.

• Financial Information: Payment card details, transaction history.

• Technical Data: IP address, browser type, and version, time zone settings, browser plug-in types, operating system, and platform.

• Usage Data: Information about how you use our website, products, and services.

• Marketing Data: Your preferences in receiving marketing communications from us or third parties.

• Etc.

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2. How We Collect Your Data

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We collect personal data from you through the following methods:

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• Direct Interactions: You provide your personal information when you fill out forms on our website (e.g., contact forms, registration forms, or payment pages) or communicate with us via email or other means.

• Automated Technologies: As you interact with our website, we automatically collect technical data about your equipment, browsing actions, and patterns through the use of cookies, server logs, and similar technologies.

• Third-Party Sources: We may receive personal data from third parties such as marketing partners, analytics providers, payment processors, and publicly available sources.

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3. Purposes for Processing Your Data

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We use your personal data for the following purposes:

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• Order Processing: To process and deliver your orders, including managing payments and addressing customer service inquiries.

• Marketing & Communications: To send you updates, promotional materials, and information about our services, products, and offers that may be of interest to you.

• Website Functionality: To administer and protect our website, including troubleshooting, data analysis, testing, system maintenance, and support.

• Legal Compliance: To comply with legal obligations, such as anti-fraud measures, and to protect our rights or enforce legal claims.

• Analytics & User Experience: To improve our website, products, and services by understanding how users interact with our website.

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4. Legal Basis for Processing Data

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We process your personal data based on the following legal grounds:

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• Performance of a Contract: When we need to fulfill a contract we are about to enter into or have entered into with you.

• Consent: When you have given your explicit consent for us to process your personal data for specific purposes, such as marketing communications.

• Legitimate Interests: When it is in our legitimate interest to improve our services, secure our platform, or conduct marketing activities (unless your interests override these purposes).

• Legal Obligations: When we are legally required to process your personal data.

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5. Data Sharing and Disclosure

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We will only share your personal data with third parties when necessary, and in compliance with applicable laws:

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• Payment Processors: To securely handle your transactions and payment details.

• Marketing Platforms: To deliver targeted advertising, including through partners such as META (Facebook, Instagram), Google or TikTok, etc.

• Service Providers: External service providers that assist in website hosting, data analysis, email delivery, and customer support.

• Legal Authorities: If required by law or necessary to protect our legal rights or comply with legal processes.

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We ensure that all third parties are subject to data protection obligations and will not use your personal data for any other purposes.

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6. Data Retention

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We retain your personal data only for as long as is necessary to fulfill the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements. Specifically:

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• Transaction Data: Retained for the duration of the service or until termination, plus three months, unless otherwise required by local laws.

• Marketing Data: Retained until you opt out of receiving marketing communications or request data deletion.

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After the retention period, we will securely delete or anonymize your personal data in accordance with industry standards.

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7. Security Measures

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We are committed to ensuring the security and confidentiality of your personal data. To this end, we implement the following security measures:

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• Encryption: All sensitive personal data and payment information is encrypted using industry-standard protocols.

• Access Controls: Personal data is stored on secure servers with limited access, and only authorized personnel have access to this data.

• Continuous Monitoring: We regularly review our security protocols and systems to guard against data breaches, unauthorized access, and potential vulnerabilities.

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In the event of a data breach, we will notify you and relevant regulatory authorities as required by law.

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8. Cookies and Tracking Technologies

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Our website uses cookies and similar tracking technologies to provide an enhanced user experience, analyze traffic, and deliver personalized marketing. By using our website, you consent to the use of cookies as described below.

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• Types of Cookies:

  • Essential Cookies: Necessary for the operation of the website and to enable basic functionality.

  • Analytical/Performance Cookies: Help us understand how users interact with our website and improve its performance.

  • Marketing Cookies: Used to deliver relevant advertisements to users and track the effectiveness of marketing campaigns.

  • Third-Party Cookies: Set by external platforms, such as META, to enable remarketing and track conversions.

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9. Managing Cookie Preferences

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You can manage or disable cookies through your browser settings or by using the cookie management widget available on the bottom left corner of our website. Please note that disabling certain cookies may affect the functionality of the website.

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10. Your Rights Under Data Protection Laws

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You have the following rights in relation to your personal data:

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• Right to Access: You can request access to the personal data we hold about you.

• Right to Rectification: You can request correction of any inaccuracies in your personal data.

• Right to Erasure: You can request the deletion of your personal data in certain circumstances.

• Right to Data Portability: You can request to receive a copy of your data in a structured, commonly used format.

• Right to Object: You can object to the processing of your data for direct marketing purposes.

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If you wish to exercise any of these rights, please contact us at the details provided below.

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11. Contact Information

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If you have any questions, concerns, or requests regarding this Privacy & Cookie Policy or how we process your data, please contact us at:

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• Email: levente.zacsko@sorudo.cz

• Address: Československé armády 383/5, 500 03 Hradec Králové

• Phone: +420 777 204 836

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We are committed to addressing your concerns promptly and ensuring that your data privacy rights are respected.